Jack's Butchery

For Jack's Butchery, a butcher shop and soon to be restaurant specialized in high-quality meat, I designed a complete branding.
I wanted the presentation to be robust, but at the same time refined. This reflected Jack's tough appearance, but the products he sells are at the same time very refined and of the highest quality. High-quality meat can be recognized by its marbling, that's why I wanted to incorporate marbling into the branding in various ways.

the logo.